The answer is not in the diploma you hang on the wall.
Eduardo Torres-Llosa, former CEO of BBVA Peru and former General Manager of Peru’s Central Reserve Bank, explained it with remarkable clarity: “When I see two candidates, one with an MBA and another without, I tend to choose the first one. Not because of what they know (which sooner or later they will learn with us), but because of what that degree says about them and their character.”
What is it exactly that an MBA says about someone?
An MBA reveals that you invested in your future when no one forced you to do it. That you sacrificed weekends, balanced work and study, perhaps, and possibly went into debt for a long-term goal. Those decisions speak of initiative, discipline and strategic vision.
At International American University – Madrid, we understand that true value does not reside in memorizing case studies, but in developing the judgment to make difficult decisions.
Torres-Llosa shared a fundamental rule from his experience at the Central Bank: “No one could give an opinion without data.” Decisions were made based on evidence, not hierarchy.
This philosophy defines our educational approach. We train professionals who:
We don’t want students who repeat answers. We want leaders who ask the right questions and who understand that, many times, the way a problem is formulated or understood can be a constitutive part of the problem itself.
“Surround yourself with people better than you,” Torres-Llosa advised about building successful teams.
At IAU Madrid, this is not just theory. With an educational community made up of students from more than 60 countries, every day you share the classroom with perspectives that challenge your way of thinking. You learn as much from your classmates as from your professors, creating a global network that lasts long after graduation.
Torres-Llosa went from technical economist to distribution channel manager (among many other changes), and today continues learning about AI and digital payments, for example. His career illustrates a fundamental truth: the ability to reinvent yourself is more valuable than rigid specialization.
In our program, adaptability is not an optional subject: it is the core of the entire educational experience.
Start in Madrid. Project yourself to the world.
Torres-Llosa summarized the ideal professional in three words: effort, integrity and initiative. No school can teach you ethics if you don’t practice them. No MBA can give you initiative if you prefer excuses to solutions. No academic program can impose effort on you.
But if you already have those qualities, we can help you refine them and channel them toward the leadership the world needs.
Begin your journey in Madrid. Finish it in Los Angeles. Let the world be your classroom.
IAU makes that journey clear, legal, and accessible.
Schedule a free session with our team and let’s figure out your roadmap together.
We recommend reading our article: Best International MBA in Europe – Everything You Need to Know